Wednesday, June 22, 2011

This Cause He Lost Control Person


You must have felt confused when seeing family or friends you suddenly get angry and slam or throw something to express his anger.  

That's called a loss of control. But no one has ever found a scientific explanation of the condition.


The study, conducted by experts nervous and neuro-marketing from the University of Iowa, William Hedgcock has confirmed previous studies showing that self-control is a limited commodity that can be depleted if used.


But this is the first study showing the condition of the brain seen to lose control. By using fMRI images, a person's brain is scanned while performing self-control.

The picture shows the anterior cingulate cortex (ACC), part of the brain that recognize situations where restraint is required and the dorsolateral prefrontal cortex (DLPFC), part of the brain that manages the self-control.

 

According to Hedgcock, loss of activity in the DLPFC was the one that causes a person to lose or run out of self-control.

Researchers collected brain images by placing participants in an MRI scanner and then ask participants to do two tasks of self-control.
The first is to ignore the words that appear on a computer screen while the latter determines the choice of several options offered.
The results of participants has difficulty controlling himself on the second task of the so-called phenomenon of "regulatory depletion or depletion regulations".
Hedgcock said the DLPFC participants became less active during the second task showed that participants' initial response to the difficulties to overcome.
"This study represents an important step in trying to determine a clearer definition of self-control and find out why people do things that clearly he is not good," Hedgcock said as quoted by newkerala,


One implication that might be obtained is to make a better program to help people who try to quit addictions such things as food, shopping, drugs or alcohol.

Some of today's therapies to help people stop addiction with a focus on the recognition stage of conflict and encourage people to avoid situations where conflict will arise.
For example, an alcoholic must stay away from places where alcohol is served.
But Hedgcock said the study could provide new therapies could be designed with a focus on the implementation phase.
 


For example, dieters should treat others if they fail to implement the control by eating too much or choose the wrong foods or unhealthy.

Such penalties are real consequences for failure to control the application of dieters and improve his chances to choose healthier food alternatives.

Research to be published in the Journal of Consumer Psychology also might help people who suffer loss of self control due to a birth defect or brain injury.


"If we know why people lose self-control, this could help us design better interventions to help them maintain control of himself," said Hedgcock, 

an assistant professor in the marketing department Tippie College of Business and graduate students Graduate Interdisciplinary Program in Neuroscience, University of Iowa.

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